MG, looking to relaunch themselves in the UK, needed a new brand for their super-mini – the MG3.
After a successful pitch, PHM & LGT were selected as their creative agency.
As Creative Director for the project, I was responsible for all aspects of the concept, design, production and execution.
Alongside PHM/LGT, a full suite of executions in print and digital were created, including brochures, national advertising, radio and out-of-home. Additional CG photography was created to support the limited assets available, including press images and over 100 configurator images.